Do you have a Internet community, a group, a range of followers, a tribe – then you are probably doing a lot of community management. In the end there is really no difference if you do:
- Company product marketing community management,
- A community of freelance testers
- A community for LEGO fans
- An internal corporate social engagement platform
All are driven (mostly) on volunteers, advocates and participants making the leap from consumers to producers. Many of these communities needs nuturing by a community manager.But sometimes it’s hard to get an overview of what needs doing. It’s all community management, as illustrated by Hinchcliffe:
See also:
Complexity is a Matter of Perspective 
“A Social Intranet” #xmind mindmap by my friend Rob Lambert
http://thesocialtester.co.uk/a-social-intranet-2/
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[http://www.simply-communicate.com/case-studies/company-profile/building-communities-lego-brick-brick?]
//A few years ago, fans from the U.S. visited LEGO. They peered in the windows at headquarters to see things in the making. When they did, they found our CEO’s office. How did they know it was his office? Their creation from Brick World 2005 was on his shelf. That’s how close we are with these people.”//
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[…] “30 days of testing” that The Ministry Of Testing has been putting out to the online community to participate it. My test team has a “Work Group / Special Interest Group” with […]
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[…] the Jedi team that we need are the Community Managers and leaders of Community of Practices like Rosie and […]
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