“I know what a newspaper is – it’s something for old folks. Only old folks call their media a newspaper, and only old people care whether a media, that calls it self a newspaper, is a news paper. … The term newspaper only makes sense to those that have grown up with newspaper as the only media source (both radio, TV & paper form).” [my translation]
I read so many media sources as feeds, that I forget from whom I read the .. news. As they all receive from Reuters anyways, and just rewrite the titles – makes it even less relevant.
The key lessons:
- Make the top 25% advocates gather and share the great stories.
- Do it on a site that sends people to the stories, not fence them in.
Lego Launches a New Social Media Platform http://www.wired.com/geekdad/2012/01/lego-rebrick/ by GeekDad @ Wired.com
See also: ROI of social media