In most companies there is a budget to attend conferences, so we can work on how to apply the conference budget. But really if the company is true to the value of developing the company competences in software development and testing – you have to send people to the game changers (Lets Test, OreDev) and trend setters (Agile Testing Days, GOTO Aarhus).
EuroStar have some excellent templates for getting approval but for this exercise, let’s dig a little into the hard numbers. First up: align the conference attendance to the business goals and visions. I’ll pick some here as an example, and let me use them to compare OreDev and GOTO. These are not as such testing conferences, but very useful as cases anyhow for these topics:
- Better solutions faster
- Going mobile, Going Cloud
- Build in Business Value
A simple little trick when browsing the conference session titles: try searching for words “value”, “business”, “agile”. As I expected Scott Barber is the only Oredev speaker with both “value” and “business” in his bio. And a search for “value” in Goto turned up nil, until I reread “ǝnןɐʌ: Why we have it backwards” :-).
|OreDev 2013||GOTO aarhus 2013|
|“Better solutions faster”Testing, Agile, Process, Delivery||
|| Track: When the Agile Manifesto isn’t enough (5)Track: Lean IT Enterprise (2)
|Going mobile, Going Cloudmobile, cloud||
|Build in business valuebusiness, value||
Disclaimer: GOTO Aarhus 2013 is sponsoring my attendance as a blogger.