[ Business Insider / Seth Godin | Jan. 19, 2012 | Vivian Giang ]

If you’re the average person out there doing average work, there’s going to be someone else out there doing the exact same thing as you, but cheaper. 

Now that the industrial economy is over, you should forget about doing things just because it’s assigned to you, or “never mind the race to the top, you’ll be racing to the bottom.”

However, if you’re different somehow and have made yourself unique, people will find you and pay you more, Godin says.

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