[ JANUARY 15, 2012 | The Brick Life | INGER ]
“Pink bricks and elements have been included in LEGO sets for decades. The new colors introduced to create the LEGO Friends collection are two blues, two purples and two greens”
Our data show that we tripled the number of girls who are building with Lego bricks in the U.S. market since the launch of Friends, and we’ve significantly shifted the gender split among Lego users,” says Michael McNally, Lego’s U.S. spokesman. Independent data appear to back up Lego’s claims. Retail researchers NPD Group tracks Lego Friends in its Building Sets category. If you compare Lego Friends dollar volume with similar volume in the Dolls Play Sets category (where it is sometimes merchandised in stores), Friends comes out on top: the No. 1 property of 2012.